Our client NNG specializes in navigation engineering services. They faced a challenge in effectively showcasing their expertise, product portfolio and attracting and educating potential customers through their existing website.

The website’s design needed a facelift, the narrative seemed hard to follow, and the navigation structure didn’t represent the evolution of the product realistically and thus became illogical.

Our objective was to revamp the website, creating a user-friendly and visually engaging platform highlighting NNG’s expertise in navigation engineering while refreshing its online visual presence.

NNG found the CMS/backend hard to edit and to add new content, so in order to solve this issue we also needed to provide a smooth and collaborative content management system as the backbone of the project.

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Our process began with in-depth research and analysis to understand the client's industry, target audience, and unique value proposition. Through collaborative workshops with stakeholders from all departments, we gained insights into their services, goals, and desired user interactions. During this stage, we aimed to bring different organizational participants (product, marketing, sales, HR, etc.) and stakeholders together - so that they can define their vision and the mission of the website together.

With a joint buy-in in our pocket, we shifted focus to the website's interface and information architecture to streamline the optimal user journeys. We developed a brand-new visual concept granting NNG a fresh and unique look and feel that they could relate to while being distinguishable from their competitors. Clear and concise messaging was implemented, emphasizing NNG’s unique capabilities and product offerings.

Based on gathered data, we’ve designed a mobile-first website while aiming for responsiveness, enabling users to access the content seamlessly across various devices and screen sizes.

On top of these, we also added light/darkmode support for optimal viewing experiences depending on the users’preference.

Not only was the front-end rebuilt, but we’ve implemented a brand new, easy-to-use CMS to ensure future editing of subpagesand even the creation of new pages by the user. We also prepared anarchitecture for multi-language content editing for the future.

The new visual direction was a huge success with NNG stakeholders, our 3D animation was used not only on the website butfor different communication materials as well.

We’ve managed to reduce the number of navigation elements by almost 50% while focusing on the new narrative so that visitors could find the content more easily which resulted in increased engagement.

Multiple content editors from different regions and time zones are using our CMS solution in parallel with great success.

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