Gamax Laboratory Solutions is a company with years of experience in their field, offering implementation consultancy and licenses for various tech products from technical computing to model-based design, finite element modeling, static code analysis, and more for a wide array of industry verticals. Their offering is huge and complex, and so is their website.

To ensure better conversion rates and a better user experience, we’ve partnered up with their product team to clean up their user journeys and their product narrative.

• We have facilitated multiple stakeholder interviews, brainstorming sessions and created competitor research to map out the best practices of the domain.
• Did a complete UX audit of their current website
• Mapped out customer pain- points
• Defined and created wireframes for all required page templates
• Mapped out optimal user journeys to ensure higher conversion rates
• Created a prototype
• Handed over designs to both the GAMAX product team and the development team for full transparency and to ensure expectations are set.

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We are still waiting for numbers since implementation has yet to start, but based on our tests, the narrative of the GAMAX offering is clearer, functionalities are easier to find, and CTA-s are placed and utilized in ways following current industry trends and best practices.